Searching for ABBA Voyage, the iconic virtual concert taking London by storm? With half a million monthly searches, it’s clear fans are eager to experience ABBA’s timeless hits like “Dancing Queen” and “Mamma Mia” at the ABBA Arena. But before you book your ABBA Voyage tickets, consider a lesser-known, highly immersive alternative: WeJam’s ABBA Recording Experience. This interactive rockstar experience lets you perform ABBA’s greatest hits in a professional music studio – even if you’ve never picked up an instrument before! Offering a hands-on complement to ABBA Voyage’s spectacular show, it couldn’t be easier to combine both experiences in a single day or weekend.
In this guide, we’ll dive into why WeJam is the perfect way to kick off your ABBA adventure in 2025, and explore the lasting appeal of the ABBA Voyage show at the ABBA Arena.
What Is WeJam? Your ABBA Voyage Alternative
For those seeking an ABBA Voyage experience with a twist, WeJam is the world’s only ABBA-themed immersive activity where you get to actually become members of the band. Located at the WeJam Studio, this group experience (up to 8 people) transforms you into ABBA rockstars, playing real instruments and singing hits like “Waterloo” and “Gimme! Gimme! Gimme!” in a professional recording studio. Guided by a friendly “roadie,” no musical experience is needed – just enthusiasm! In the 90 minute session, you’ll jam through a curated ABBA setlist, record your performance, and take home a digital keepsake. Priced from £39 per person, WeJam is ideal for friends, families (ages 9+), or team-building events.
WeJam stands out for its interactivity, letting you live ABBA’s magic rather than just watch it. Reviews on Google praise its “super fun” vibe, with users like Xande Oliveira calling it “an unforgettable way to play ABBA songs with friends.” Whether you’re planning an ABBA Voyage visit or seeking a unique London activity, WeJam’s intimate, creative experience is a perfect alternative or add-on.
Why Choose WeJam Before ABBA Voyage?
- Hands-On Fun: Unlike ABBA Voyage’s passive concert format, WeJam lets you perform ABBA hits, creating a personal connection to the music.
- Affordable and Accessible: At £39 per person, WeJam is budget-friendly compared to ABBA Voyage’s £100+ tickets.
- Perfect Pairing: Combine WeJam’s daytime session with ABBA Voyage’s evening show for a full ABBA-themed day.
- Intimate Setting: Small groups ensure a tailored experience, ideal for birthdays, hen parties, or ABBA fan gatherings.
Book your WeJam session at www.wejam.studio/abba-experience to start your ABBA Voyage adventure with a bang!
ABBA Voyage: A Virtual Concert Sensation
ABBA Voyage is a revolutionary virtual concert residency at the ABBA Arena in Queen Elizabeth Olympic Park, London, launched in May 2022 and extended through January 2026. Featuring digital “ABBAtars” of Agnetha Fältskog, Björn Ulvaeus, Benny Andersson, and Anni-Frid Lyngstad, the 100-minute show recreates ABBA’s 1979 prime using motion capture technology by Industrial Light & Magic. A 10-piece live band, including Little Boots on keyboards, and three backing singers like Kara-Ami McCreanor perform 22 hits, from “Mamma Mia” to new tracks like “Don’t Shut Me Down” from the 2021 Voyage album.
With over 1.5 million tickets sold and $150 million generated by September 2023, ABBA Voyage is a global phenomenon, praised as “jaw-dropping” (Rolling Stone) and “ground-breaking” (Metro). While ABBA Voyage offers a dazzling spectacle, WeJam’s active participation makes it a unique way to engage with ABBA’s legacy before hitting the arena.
What Makes ABBA Voyage Special?
- Lifelike ABBAtars: Projected on a 65-million-pixel LED screen using Pepper’s ghost techniques, the avatars are stunningly realistic, with choreography by Wayne McGregor.
- Dynamic Setlist: 2025 updates include “The Name of the Game” and “Super Trouper” alongside classics like “Voulez-Vous” and “Waterloo.”
- Emotional Depth: ABBAtars share stories, like Frida’s grandmother tribute, adding authenticity.
- Live Vibe: The band and backing singers create a real-time concert energy, perfect for dancing.
The ABBA Arena: Home of ABBA Voyage
The ABBA Arena, a 3,000-capacity venue in Stratford’s Queen Elizabeth Olympic Park, was purpose-built for ABBA Voyage at a $175 million cost. Designed by Stufish Entertainment Architects, this sustainable, demountable structure is the world’s largest of its kind, with plans to relocate post-2026. Its hexagonal design ensures 360-degree immersion, making it the ideal stage for ABBA Voyage’s virtual magic.
ABBA Arena Highlights
- Cutting-Edge Tech: Features a 65-million-pixel screen, 291 speakers, 500+ moving lights, and 30,000 control channels.
- Seating Options: Includes 1,650 seats (Block H for best views), a 1,000-person dance floor, and eight dance booths for groups of 10–12. Accessible seating is available.
- Eco-Friendly Design: Uses LED lighting and climate control for sustainability.
- Location: Near Pudding Mill Lane DLR, though check for closures (e.g., July 19–20, 2025). Limited parking (10 blue badge spaces) encourages public transport.
While the ABBA Arena is a must for ABBA Voyage fans, WeJam’s studio offers a more intimate, hands-on ABBA experience to complement your visit.
Experiencing ABBA Voyage: What to Expect
The ABBA Voyage concert is a 100-minute sensory extravaganza with no interval, blending music, visuals, and crowd energy. Here’s a breakdown:
Before the Show
Doors open 1 hour 45 minutes early, offering:
- Food and Drink: Bars serve cocktails, Prosecco, and mulled wine (seasonal), with food outlets offering hot/cold dishes. Arrive early to avoid queues.
- Merchandise: Buy ABBA-themed clothing, vinyl, posters, and reusable water bottles (£4.50) at the arena or Pudding Mill Lane station.
- Photo Ops: Snap selfies outside the ABBA logo or in the concourse (no photos during the show).
During ABBA Voyage
Starting promptly (e.g., 7:45 PM for evening shows), the concert features:
- Setlist: 22 songs, including “Dancing Queen,” “Money, Money, Money,” and animated segments for “Eagle” and “Voulez-Vous.”
- Visuals: A 65-million-pixel screen and 500+ lights create laser beams, LED strings, and Studio Ghibli-inspired animations.
- Crowd Vibe: The dance floor buzzes with fans in sequins and flares. Seated areas may have standing viewers, so book dance floor tickets for movement.
- Sound: 291 speakers deliver crisp audio, though some report muffled moments.
After the Show
- Toilets: Visit 15 minutes before the end to avoid crowds.
- Transport: Pudding Mill Lane DLR can be busy; consider a 20-minute walk to Bow Lane (District Line) or pre-book a taxi at Barbers Road.
How WeJam Enhances Your ABBA Voyage Day
Pairing WeJam with ABBA Voyage creates the ultimate ABBA-themed experience in London. Here’s why they work together:
- Day-to-Night Fun: Jam at WeJam’s daytime session, then dance at ABBA Voyage’s evening show, just a short Tube ride away.
- Active vs. Passive: WeJam’s performance-based fun complements ABBA Voyage’s spectator experience.
- Group Bonding: WeJam fosters collaboration, setting the stage for shared excitement at the ABBA Arena.
- Souvenirs: Take home your WeJam recording and ABBA Voyage merch for a complete memory.
For example, book a 2:00 PM WeJam session and catch ABBA Voyage’s 7:45 PM show. Check WeJam’s availability at www.wejam.studio/abba-experience
Planning Your ABBA Voyage and WeJam Adventure
Booking WeJam
- How to Book: Reserve at www.wejam.studio/abba-experience. Prices start at £39 per person for groups of 3-8.
- Session Times: Available daily with flexible slots. Book early for weekends.
- Accessibility: Not wheelchair accessible; contact WeJam for details.
- Tips: Wear comfy clothes; ABBA costumes are welcome but optional.
Booking ABBA Voyage
- Where to Buy: Purchase via abbavoyage.com, Ticketmaster, or London Theatre. Prices range from £38.50 (seated) to £100+ (dance floor/booths).
- Best Seats: Block H for seated views; dance floor for dancing. Book early, as ABBA Voyage tickets sell out fast due to high demand.
- Packages: Bundl offers ticket-hotel deals with stays at The Stratford or Ibis Canning Town.
- Accessibility: Email access@abbavoyage.com for accessible seats or parking.
Getting There
- WeJam: Located in Camden Town, Zone 2. Use TfL’s Journey Planner for Tube/bus routes.
- ABBA Arena: Take the DLR to Pudding Mill Lane or walk 20 minutes from Stratford station. Check TfL for DLR closures (e.g., July 19–20, 2025).
- Parking: Limited at ABBA Arena (10 blue badge spaces); use Westfield (£8 for 7 hours). WeJam is public transport-friendly.
What to Wear for ABBA Voyage and WeJam
- WeJam: Casual attire works; ABBA-inspired sequins or flares add flair.
- ABBA Voyage: No dress code, but fans rock glittery jumpsuits and platform boots, especially on the dance floor.
Age Restrictions
- WeJam: Ages 9+, with one adult (18+) per group.
- ABBA Voyage: Ages 6+, with under-16s needing an adult. Dance floor not recommended for under-12s.
ABBA Voyage’s Cultural and Technological Impact
ABBA Voyage redefines live entertainment, leveraging ABBA’s 150–385 million record sales and 16 million weekly streams. Its ABBAtars set a benchmark for virtual concerts, while WeJam’s studio experience empowers fans to create their own ABBA legacy. Together, they:
- Celebrate Nostalgia: Revive ABBA’s 1970s magic for new and old fans.
- Drive Innovation: Combine tech (Voyage) and interactivity (WeJam) for modern entertainment.
- Boost London’s Economy: Attract global visitors to Stratford and beyond.
What Fans Say About ABBA Voyage and WeJam
- WeJam: Google reviewers call it “super fun” and “unforgettable,” with one saying, “Playing ABBA songs with zero experience was a blast!”
- ABBA Voyage: Tripadvisor raves it’s “one of London’s best experiences,” though some note crowded dance floors or missing hits like “Slipping Through My Fingers.” Reddit’s r/ABBA praises its “surreal” tech.
- Shared Appeal: Both deliver joy, with WeJam’s hands-on nature ideal for active fans.
Why WeJam Is Your ABBA Voyage Starting Point
For those seeking out ABBA Voyage, WeJam offers a unique, interactive way to dive into ABBA’s world before the ABBA Arena’s virtual spectacle. Its affordability, creativity, and central London location make it a must-try. Book your WeJam session at www.wejam.studio/abba-experience and pair it with ABBA Voyage tickets at abbavoyage.com for an unforgettable ABBA adventure.