The ABBA Arena in London’s Queen Elizabeth Olympic Park is the iconic home of ABBA Voyage, a virtual concert dazzling fans with hits like “Dancing Queen” and “Mamma Mia.” If you’re searching for the ABBA Arena, you’re likely eager to experience this revolutionary show. But before you book your ABBA Voyage tickets, consider starting with WeJam’s ABBA Recording Experience (www.wejam.studio/abba-experience). This unique, interactive activity in Camden Town lets you become an ABBA rockstar, performing their timeless hits in a professional music studio – no musical skills required! In this guide, we’ll explore the ABBA Arena, dive into ABBA Voyage, and show why WeJam is the ultimate way to kick off your ABBA adventure in 2025.
WeJam: The Ultimate ABBA Arena Companion
For those planning a trip to the ABBA Arena, WeJam’s ABBA Recording Experience offers a one-of-a-kind alternative or complement. Located at WeJam Studio in Camden Town, this 90-minute group activity (up to 8 people) transforms you into ABBA rockstars. You’ll play real instruments and perform hits like “Waterloo” and “Gimme! Gimme! Gimme!” in a professional recording studio, guided by a friendly “roadie.” No musical experience is needed – just bring your enthusiasm! You’ll jam through a curated ABBA setlist, record your performance, and take home a digital keepsake. Priced from £39 per person, WeJam is perfect for friends, families (ages 9+), or team-building events.
WeJam’s interactivity sets it apart, letting you live ABBA’s magic rather than just watching it at the ABBA Arena. Google reviews rave about its “super fun” vibe, with Xande Oliveira calling it “an unforgettable way to play ABBA songs with friends.” Whether you’re visiting the ABBA Arena or seeking a unique London experience, WeJam is a must-try.
Why Choose WeJam Before the ABBA Arena?
- Active Participation: Unlike the passive ABBA Voyage show at the ABBA Arena, WeJam lets you perform ABBA hits, creating a personal connection.
- Budget-Friendly: At £39 per person, WeJam is more affordable than ABBA Voyage’s £100+ tickets.
- Perfect Pairing: Combine WeJam’s daytime session with an evening at the ABBA Arena for a full ABBA-themed day.
- Intimate Experience: Small groups ensure a tailored session, ideal for birthdays, hen parties, or ABBA fan meetups.
Book your WeJam session at www.wejam.studio/abba-experience to start your ABBA Arena adventure!
ABBA Voyage at the ABBA Arena: A Virtual Spectacle
ABBA Voyage, hosted at the ABBA Arena, is a groundbreaking virtual concert residency launched in May 2022 and extended through January 2026. Featuring digital “ABBAtars” of Agnetha Fältskog, Björn Ulvaeus, Benny Andersson, and Anni-Frid Lyngstad, the 100-minute show recreates ABBA’s 1979 prime using motion capture technology by Industrial Light & Magic. A 10-piece live band, including Little Boots on keyboards, and three backing singers like Kara-Ami McCreanor perform 22 hits, from “Mamma Mia” to new tracks like “Don’t Shut Me Down” from the 2021 Voyage album.
With over 1.5 million tickets sold and $150 million generated by September 2023, ABBA Voyage at the ABBA Arena is a global hit, praised as “jaw-dropping” (Rolling Stone) and “ground-breaking” (Metro). While the ABBA Arena delivers a dazzling spectacle, WeJam’s hands-on experience offers a unique way to engage with ABBA’s legacy first.
What Makes ABBA Voyage at the ABBA Arena Special?
- Lifelike ABBAtars: Projected on a 65-million-pixel LED screen using Pepper’s ghost techniques, the avatars are stunningly realistic, with choreography by Wayne McGregor.
- Dynamic Setlist: 2025 updates include “The Name of the Game” and “Super Trouper” alongside classics like “Voulez-Vous” and “Waterloo.”
- Emotional Depth: ABBAtars share stories, like Frida’s tribute to her grandmother, adding authenticity.
- Live Energy: The band and singers create a vibrant concert vibe, perfect for dancing at the ABBA Arena.
Inside the ABBA Arena: A Technological Marvel
The ABBA Arena, a 3,000-capacity venue in Stratford’s Queen Elizabeth Olympic Park, was purpose-built for ABBA Voyage at a cost of $175 million. Designed by Stufish Entertainment Architects, this sustainable, demountable structure is the world’s largest of its kind, with plans to relocate after 2026. Its hexagonal design ensures 360-degree immersion, making the ABBA Arena the perfect stage for ABBA Voyage’s virtual magic.
ABBA Arena Features
- Cutting-Edge Technology: Boasts a 65-million-pixel screen, 291 speakers, 500+ moving lights, and 30,000 control channels for a seamless experience.
- Seating and Dance Floor: Offers 1,650 seats (Block H for best views), a 1,000-person dance floor, and eight dance booths for groups of 10–12. Accessible seating is available.
- Sustainable Design: Uses energy-efficient LED lighting and climate control, aligning with 2025’s eco-conscious trends.
- Location: Near Pudding Mill Lane DLR, though check for closures (e.g., July 19–20, 2025). Limited parking (10 blue badge spaces) encourages public transport.
The ABBA Arena is a must-visit for ABBA Voyage fans, but WeJam’s Camden Town studio offers a more intimate, interactive ABBA experience to enhance your trip.
What to Expect at ABBA Voyage in the ABBA Arena
ABBA Voyage at the ABBA Arena is a 100-minute sensory extravaganza with no interval, blending music, visuals, and crowd energy. Here’s what to expect:
Before the ABBA Arena Show
Doors open 1 hour 45 minutes early, offering:
- Food and Drink: Bars serve cocktails, Prosecco, and seasonal mulled wine, with food outlets offering hot/cold dishes. Arrive early to avoid queues.
- Merchandise: Buy ABBA-themed clothing, vinyl, posters, and reusable water bottles (£4.50) at the ABBA Arena or Pudding Mill Lane station.
- Photo Ops: Snap selfies outside the ABBA Arena’s iconic ABBA logo or in the concourse (no photos during the show).
During ABBA Voyage
Starting promptly (e.g., 7:45 PM for evening shows), the concert at the ABBA Arena features:
- Setlist: 22 songs, including “Dancing Queen,” “Money, Money, Money,” and animated segments for “Eagle” and “Voulez-Vous.”
- Visuals: A 65-million-pixel screen and 500+ lights create laser beams, LED strings, and Studio Ghibli-inspired animations.
- Crowd Vibe: The ABBA Arena’s dance floor buzzes with fans in sequins and flares. Seated areas may have standing viewers, so book dance floor tickets for movement.
- Sound: 291 speakers deliver crisp audio, though some report muffled moments.
After the Show
- Toilets: Visit 15 minutes before the end to avoid ABBA Arena crowds.
- Transport: Pudding Mill Lane DLR can be busy; consider a 20-minute walk to Bow Lane (District Line) or pre-book a taxi at Barbers Road.
Pairing WeJam with Your ABBA Arena Visit
Combining WeJam with ABBA Voyage at the ABBA Arena creates the ultimate ABBA-themed day in London. Here’s how they complement each other:
- Day-to-Night Experience: Jam at WeJam’s daytime session in Camden Town, then head to the ABBA Arena for an evening show, a short Tube ride away.
- Active vs. Passive: WeJam’s performance-based fun contrasts with the ABBA Arena’s spectator experience.
- Group Bonding: WeJam fosters collaboration, setting the stage for shared excitement at the ABBA Arena.
- Memorable Keepsakes: Take home your WeJam recording and ABBA Arena merch for a complete memory.
For example, book a 2:00 PM WeJam session and catch ABBA Voyage’s 7:45 PM show at the ABBA Arena. Check availability at www.wejam.studio/abba-experience.
Planning Your ABBA Arena and WeJam Adventure
Booking WeJam
- How to Book: Reserve at www.wejam.studio/abba-experience. Prices start at £39 per person for groups of 3–8.
- Session Times: Available daily with flexible slots. Book early for weekends.
- Accessibility: Not wheelchair accessible; contact WeJam for details.
- Tips: Wear comfortable clothes; ABBA-inspired costumes are welcome but optional.
Booking ABBA Voyage at the ABBA Arena
- Where to Buy: Purchase via abbavoyage.com, Ticketmaster, or London Theatre. Prices range from £38.50 (seated) to £100+ (dance floor/booths).
- Best Seats: Block H for seated views; dance floor for dancing. Book early, as ABBA Arena tickets sell out fast.
- Packages: Bundl offers ticket-hotel deals with stays at The Stratford or Ibis Canning Town.
- Accessibility: Email access@abbavoyage.com for accessible seats or parking at the ABBA Arena.
Getting to WeJam and the ABBA Arena
- WeJam: Located in Camden Town, Zone 2. Use TfL’s Journey Planner for Tube/bus routes (e.g., Northern Line to Camden Town).
- ABBA Arena: Take the DLR to Pudding Mill Lane or walk 20 minutes from Stratford station. Check TfL for DLR closures (e.g., July 19–20, 2025).
- Parking: Limited at the ABBA Arena (10 blue badge spaces); use Westfield (£8 for 7 hours). WeJam is public transport-friendly.
What to Wear
- WeJam: Casual attire works; ABBA-inspired sequins or flares add flair.
- ABBA Arena: No dress code, but fans rock glittery jumpsuits and platform boots, especially on the ABBA Arena dance floor.
Age Restrictions
- WeJam: Ages 9+, with one adult (18+) per group.
- ABBA Arena: Ages 6+, with under-16s needing an adult. The ABBA Arena dance floor is not recommended for under-12s.
The Cultural Impact of the ABBA Arena and WeJam
The ABBA Arena and ABBA Voyage redefine live entertainment, leveraging ABBA’s 150–385 million record sales and 16 million weekly streams. The ABBA Arena’s ABBAtars set a benchmark for virtual concerts, while WeJam’s studio experience empowers fans to create their own ABBA legacy. Together, they:
- Celebrate Nostalgia: Revive ABBA’s 1970s magic for new and old fans.
- Drive Innovation: Blend technology (ABBA Arena) and interactivity (WeJam) for modern entertainment.
- Boost London’s Economy: Attract global visitors to Stratford and Camden Town.
Fan Feedback: WeJam and the ABBA Arena
- WeJam: Google reviewers call it “super fun” and “unforgettable,” with one saying, “Playing ABBA songs with zero experience was a blast!”
- ABBA Arena: Tripadvisor raves that ABBA Voyage is “one of London’s best experiences,” though some note crowded dance floors or missing hits like “Slipping Through My Fingers.” Reddit’s r/ABBA praises the ABBA Arena’s “surreal” tech.
- Shared Appeal: Both deliver joy, with WeJam’s hands-on nature ideal for active fans visiting the ABBA Arena.
Why WeJam Is Your ABBA Arena Starting Point
For those searching for the ABBA Arena, WeJam’s ABBA Recording Experience offers a unique, interactive way to dive into ABBA’s world before experiencing ABBA Voyage’s virtual spectacle. Its affordability, creativity, and Camden Town location make it a must-try. Book your WeJam session at www.wejam.studio/abba-experience and pair it with ABBA Arena tickets at abbavoyage.com for an unforgettable ABBA adventure.